This year has had a major influence on the transformation and digitalization of business in every sphere of the economy. The COVID‑19 pandemic and subsequent global lockdown led to an unprecedented surge in online consumption, forcing every industry to reconsider their approaches to product distribution and to get outside their usual sales channels. E‑commerce developed exponentially, and digital marketplaces not only captured a large segment of the market in online retail, they also became full-fledged media platforms with their own special features for creating and promoting advertising content.

Publicis Groupe brings its extensive expertise in media, creative and technology to show how the synergy of content and commerce can contribute to achieving business results during this period of major e‑commerce expansion.

Topics to be covered at the conference include:

• Developing end-to-end e‑commerce that combines targets and the KPI of various divisions on the client’s side;
• Organizing work within an agency by uniting teams with various expertise to achieve better business results for the client;
• Trends and best-cases of creating saleable content for e‑commerce platforms and social media;
• Chinese experience in organizing live-stream shopping.